How does successful marketing work? What is press work, what is media work? How do I get social media into everyday life in a simple and time-saving way? What actually is MultiChannel and why do I need it? How do I do Marketing Controlling, and why don't I feel like doing it at all? But it is certainly important to look at the numbers and figures ...
I will explain the tools of marketing to you in simple steps, give you tips and advice and also show you best practices and less successful campaigns.
24th of June 2026 / Simone Uhl
Why visibility is a competitive advantage today
If you’re not visible, you don’t exist
Many companies and experts do excellent work. Yet they often fail to realise their full potential because potential customers, partners or decision-makers simply don’t know they exist.
24th of June 2026 / Simone Uhl
The Power of Strategic Networks in Business and Politics
Relationships are no accident – they are a key to success
In an increasingly interconnected world, success is no longer determined solely by the quality of a product or service.
11th of august 2020 / Simone Uhl
Be creative - but how?
Creativity arises in everyday life, creativity arises when you allow it and get out of your habits.
15th July 2020 / Simone Uhl
Creativity - I do not have time for that!
Difficult times are ahead. An uncertain time for companies and employees - is our business, our product still needed after the crisis?
26th of June 2020 / Simone Uhl
Media planning and PR - where is the difference?
'What is the difference between these 2 marketing terms? It's the same. '
I get this question very often when it comes to marketing campaigns in magazines, the trade press or newspapers.
But far from it. These are 2 completely different things that I would like to explain today.